Updated July 12, 2023 Business owners usually keep call centers out of their marketing plan. Without knowing, they’re throwing a tremendous opportunity to nurture their customers and leads into a trash can. Why? Fair question! Reasons vary from business to business, but fear of their price is the primary concern. Thinking about it, you’re going … Read more
One of the many false assumptions business owners make when thinking of call centers is… they’re dead! While that may be true for a lazy, outdated call center, it’s not at all the case for modern call centers. Did you know that the call centers market size surpassed 300 billion USD, and it’s projected to … Read more
Sadly, I think one of the biggest misconceptions when it comes to understanding marketing automation is to think it has to be like the other forms of automation we may have seen before. You know, the whole “robots in factories,” with machines building widgets and assembling cars or that sort of thing. It all feels … Read more
