Updated on July 30, 2024 Real estate marketing automation is becoming increasingly popular among real estate professionals, and for good reason. In a competitive industry where it’s essential to stand out and reach more clients, automation software can make a real impact. By automating different marketing tasks, like email marketing and social media marketing, real … Read more
One of the “classic” tasks that properly-configured marketing automation systems can do is engage in virtually instantaneous contact with both new inbound leads and existing contacts/leads. And, there are very good reasons to be fast — for example, the Lead Response Management Study suggests that calling a web lead back within *five* minutes entails a … Read more
30 Second Summary: Marketing automation technologies can substantially improve all aspects of the client and prospect experience for real estate professionals. Many technologies can be seamlessly leveraged to save time, increase engagement, and build referrals. These include automated and interactive text messaging campaigns; automated lead correction and enhancement; and full-service call centers to virtually “extend” … Read more
Sadly, I think one of the biggest misconceptions when it comes to understanding marketing automation is to think it has to be like the other forms of automation we may have seen before. You know, the whole “robots in factories,” with machines building widgets and assembling cars or that sort of thing. It all feels … Read more
