As a company that has helped its clients send millions of SMS/MMS messages using automation platforms such as Infusionsoft, we often see a number of big mistakes in how SMS/MMS campaigns are set up and utilized. Here’s three mistakes to avoid: #1 – Using a single number for SMS/MMS #2 – Not obtaining consent for … Read more
30 Second Summary: Marketing automation technologies can substantially improve all aspects of the client and prospect experience for real estate professionals. Many technologies can be seamlessly leveraged to save time, increase engagement, and build referrals. These include automated and interactive text messaging campaigns; automated lead correction and enhancement; and full-service call centers to virtually “extend” … Read more
Sadly, I think one of the biggest misconceptions when it comes to understanding marketing automation is to think it has to be like the other forms of automation we may have seen before. You know, the whole “robots in factories,” with machines building widgets and assembling cars or that sort of thing. It all feels … Read more
