Updated on July 30, 2024 Real estate marketing automation is becoming increasingly popular among real estate professionals, and for good reason. In a competitive industry where it’s essential to stand out and reach more clients, automation software can make a real impact. By automating different marketing tasks, like email marketing and social media marketing, real … Read more
Another fact of business life is that an initial sale is just the beginning of the customer relationship. Marketing automation can streamline the after-sales process, leading to happier customers and repeat business. Here’s fifteen different after-sales e-mails you can automate with your marketing automation platform: Immediately After the Sale With software like Infusionsoft, it’s easy … Read more
It’s a fact of business life — being busy means we often end up playing “phone tag” when we can’t answer a call. And, while most of us do our best to follow up on voicemails, sometimes we simply forget to make a timely follow-up (or, egads, the cycle begins anew). However, the unfortunate reality … Read more
While web forms are great, oftentimes people prefer to call a number on your website to “talk to a real person.” (By the way, click-to-call functionality is a stellar idea!) Automation can be a powerful tool in these situations as well — and can help ensure inbound phone leads are followed-up on by your sales … Read more
One of the “classic” tasks that properly-configured marketing automation systems can do is engage in virtually instantaneous contact with both new inbound leads and existing contacts/leads. And, there are very good reasons to be fast — for example, the Lead Response Management Study suggests that calling a web lead back within *five* minutes entails a … Read more
30 Second Summary: Marketing automation technologies can substantially improve all aspects of the client and prospect experience for real estate professionals. Many technologies can be seamlessly leveraged to save time, increase engagement, and build referrals. These include automated and interactive text messaging campaigns; automated lead correction and enhancement; and full-service call centers to virtually “extend” … Read more
Software for Client Management Keap co-founder Scott Martineau recently posted a great video (embedded above) regarding what he refers to as “smart client management.” Very briefly, Scott points out that one can improve their business (and hence bottom line) by no longer doing business “the old way” when it comes to inbound leads. What does … Read more
